Hi, I'm Nice !

I'm a multidisciplinary designer with a background in UX/UI Design, UX Strategy, Development, and Digital Marketing across diverse industries.

I design digital products with a developer's foundation and a designer's eye, I close the gap between how a product looks, how it works, and why it sustains.

Intuitive for users
Viable for business
Feasible to build

7+

Years experience
Designing digital products and experiences for both corporate clients and internal teams.

6+

Industries served
Including Logistics, Retail, E-Commerce, Legal, Accounting & Finance, and more.

2+

Design Systems
Built for teams of 5–10 designers, streamlining handoffs and consistency at scale.

300%+

User growth
Through UX strategy, data-informed design, and SEO/SEM execution at a funded startup.
FEATURED CASE STUDIES

What I’ve been working on

Explore a curated selection of projects where user-centered design meets strategic thinking to deliver impactful results across web and app platforms.

[digital project] animation interface on a laptop screen surrounded by elegant stationery
Mobile Application

My Honda Moto

Designed key features for My Honda Moto, serving over 1 million users to boost engagement through a dedicated rider community. I integrated social interaction with functional support, including automated service maintenance alerts and exclusive rewards. This ecosystem strengthens brand loyalty by bridging the gap between social connectivity and essential vehicle care.

Explore My Honda Moto
Mobile Application

Lotus's Mobile Scan As You shop

Pioneered Thailand’s first Scan & Go app for Lotus’s, revolutionizing retail by allowing instant mobile checkout. I addressed technical constraints and new user behaviors through global benchmarking and on-site research. The result is a seamless, end-to-end flow that eliminates friction and redefines shopping efficiency through a user-centered digital solution.

Explore Lotus's Mobile Scan As You shop
[digital project] animation interface on a laptop screen surrounded by elegant stationery
[digital project] animation interface on a laptop screen surrounded by elegant stationery
WEB Application

FastShip: Global Logistics Platform

Designed a scalable web app for worldwide logistics. Focused on user flows, pain points, and seamless shipment tracking.

Explore FastShip
Explore All Case Studies
core skills and strengths

What I bring to the table

I specialize in building scalable Design Systems, leveraging coding literacy and SEO/SEM strategies to drive growth. My multidisciplinary background bridges the gap between users, developers, and stakeholders, ensuring every solution is technically viable, strategically aligned, and centered on the human experience.

[interface] image of cloud-based solutions interface for hr tech on a laptop
image of online shopping transaction
[interface] close-up of the ai legal tech company's software interface
Explore My Expertise

"A product that delights users but ignores business goals won't last.
A product that hits metrics but frustrates users won't either. The job is to hold both."

- By Nice -

Let’s build something impactful together!

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